It’s a question you hear all the time about social media platforms: “How do you get more followers on Instagram, Twitter, Vine or Facebook?” Jack from Dorset, UK, has been in touch with exactly that question related to Spreaker (an online social audio broadcasting platform):
Hey Mike here is one of my shows and my question!
How do I get Spreaker followers and keep them going up?
Ok, Jack. I have some ideas for you!
Keep Your Audio Content Fresh
There’s nothing that listeners love more than fresh content coming from your radio station or podcast, week in and week out. Weekly is a good time frame to aim for, and keep the content coming. That way, visitors to your show page will know they can expect more and they’ll follow you!
Post Episodes at the Right Times
It may sound strange to say it, but posting at the right times can make the difference. If, for example, I were to post at 1am in the morning, I’d get much less people checking out my content than if I were to post between, say, 10am and 2pm.
Share Your Episodes as Far and as Publicly as Possible
Make your content shareable. As someone who produces audio, you may not consider visuals, but ensure that every episode or live stream you create has its own beautiful artwork to go with it, and share this on other platforms such as Facebook, Twitter and Pinterest. You can create your podcast artwork at Canva Logos or have a designer create one for you at 99designs.
Record a Studio Tour
This sounds really geeky, but your loyal fans will love it and share it – getting you brand new followers! Even if your studio is not much to look at, your audience will love that you’ve invited them behind the scenes. Make sure you film on a decent camera, otherwise this will be counterproductive. You want your video to look good. I recommend the Logitech C920 HD Webcam, which works perfectly on both Mac and PC.
Reply to your Followers and Comments
You’re starting to get new followers and comments? Great, well don’t just ignore them – get in there and reply. Interacting with your community is the single most important thing you can do to encourage growth.
Jack’s already doing well with over 1,000 followers on his Spreaker page. What are you doing to increase your followers? Let me know in the comments!